| Geld fuer Big Mac im Track [message #220440] |
Wed, 30 March 2005 10:04 |
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Big Mac rap may mean artists' payday
Rap artists are accustomed to name-checking prestige car, clothing and
jewellery brands in their lyrics. But if McDonald's has its way Snoop
Dogg, Jay-Z and 50 Cent may soon be giving it up for the humble
beefburger.
The fast-food giant is reported to be launching a campaign that will
offer financial incentives to rap artists who mention its Big Mac
burger in their lyrics. McDonald's will not pay an upfront fee, but
intends to pay the artist between $1 and $5 (53p-£2.68) each time a
track is played on the radio. It hopes to have several such songs on
the airwaves by the summer.
Walt Riker, a spokesman for McDonald's in the US, said the initiative
would be conducted by the US marketing firm Maven Strategies, which
last year managed to get Seagram's gin mentioned in five rap songs.
Tony Rome, Maven's president, said his aim was to identify artists
whose style would identify with the brand. McDonald's would have final
approval of the lyrics, he said.
The campaign was condemned yesterday by the US lobby group Campaign
for a Commercial-Free Childhood. It accused McDonald's of targeting a
young audience who were already particularly prone to obesity.
The group's founder, Susan Linn, said: "They're dumping one of their
most high fat, high calorific products on kids in a way that the kids
won't even know that it's happening."
Mr Riker denied that claim yesterday. "Our customers are smart," he
said. "They know how to make choices that are right for them."
http://media.guardian.co.uk/marketingandpr/pulse/story/0,104 89,1447335,00.html
lyHo, war DJ Oetzis Burgersong nur der Anfang ?
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| Re: Geld fuer Big Mac im Track [message #220441 ] |
Wed, 30 March 2005 10:28 |
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Daniel Gaertner wrote:
> Big Mac rap may mean artists' payday
der SpOnBot sagt:
http://www.spiegel.de/kultur/musik/0,1518,348556,00.html
> lyHo, war DJ Oetzis Burgersong nur der Anfang ?
gute frage.
m.
--
also:::: es war ein shcöner wruftag!!!! HAHAHA!! es gab fiel kuhcen!!!!
NUSSKUHCEN, SHCOKOKUCHNE, KLEINE SHCOKOKCHUNEN, ERDBRÄKUCHNE!!! YO! es
hat allne gut gefalen und geshcmekct und ihc habe von ein SHCÖNES
MÄDCHNE EIN KÜSSHCEN GEKIERGT!!!!!!!!!!!!!!!! YO!!! [MC COOL in damh]
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| Re: Geld fuer Big Mac im Track [message #220444 ] |
Wed, 30 March 2005 14:46 |
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Daniel Gaertner schrieb:
> Big Mac rap may mean artists' payday
>
> The fast-food giant is reported to be launching a campaign that will
> offer financial incentives to rap artists who mention its Big Mac
> burger in their lyrics. McDonald's will not pay an upfront fee, but
> intends to pay the artist between $1 and $5 (53p-£2.68) each time a
> track is played on the radio. It hopes to have several such songs on
> the airwaves by the summer.
bedeutet das im umkehrschluss, dass high & mighty für "fast food nation"
dann ordentlich zahlen müssen? zum glück lief das ja nicht im radio ...
steffen,
blablabla happy meal
and forget to mention how fat you feel
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